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Research papers

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006
Authors: Claus Andersen, Birgitte Gad
Company: Gad's Research & Reflexions A/S
October 8, 2006
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Citation

Andersen and Gad (2006a, October 08). Analysing the impact of a controversial cartoon. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/analysing-the-impact-of-a-controversial-cartoon


Research papers

Advanced research methods on a level with the advanced consumer

This paper presents two workshop methods that will be discussed with regard to the operating phases of the method as well as to the background, the importance and the results of these phases. It will deal with the background of the development and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Jette Heide, Birgitte Gad, Frede Jorgensen
June 15, 1990
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Citation

Heide, Gad and Jorgensen (1990a, June 15). Advanced research methods on a level with the advanced consumer. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/advanced-research-methods-on-a-level-with-the-advanced-consumer